Alpyn Eye Balm


Bakuchiol. Funny to say (BA-KOO-CHI-OL), but this plant-based retinol alternative tops our list for its anti-aging properties. Bakuchiol is a comp...

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Wildcrafted flowers

Alpyn's F-Words: FLORA

The freakin’ fabulous f-words we love. flora [flohr-uh]: noun. The native species of plants that grow here in Jackson Hole.

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Well + Good Cookbook cover

Well + Good Cookbook

When we heard Well + Good released their first-ever cookbook, and that there was an entire category devoted to recipes for better skin, we couldn't...

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water drops

Spring Moisture

We’re predicting 100% chance of moisture this spring. And so, we're crushing on the moisture-inducing ingredients found in our formulas and how to ...

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women in fashion shoot

Women in Wyoming

In the spirit of International Women's Day, and as a tribute to our roots in Jackson Hole, Wyoming, we're crushing on Lindsay Linton Buk. Talented ...

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Women relaxing on the snow

Après Ski(n)

We're crushing on glow-y, naturally flushed après ski skin. Whether you're skiing with us in Jackson Hole, or skiing through your inbox at work, we...

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flower petals

Credo Beauty "Advicer"

Just in time for Valentine's Day, our Alpyn Crush Kevin Fandino (or better know on instagram as @ke_valentine). A self-proclaimed "Beauty Advicer"...

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Makeup Tools

Suzy Gerstein

This week’s crush: longtime friend and fashion makeup artist Suzy Gerstein (@suzygerstein). This green beauty expert is paving the way for cleaner...

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pink onyx

Postive Soak

We are loving this pink onyx tub by Johannes Torpe Studios. Made from solid pink onyx, not only is it a dreamy pink hue…onyx is a powerful warrior ...

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