Alpyn Beauty is now live on Sephora.com
With a heartfelt thank you to the loyal community that’s championed our eco-conscious wild harvesting techniques and hyper-powered clean ingredients, we are thrilled to announce that as of today, Alpyn Beauty is live–in living #AlpynGlow color–on Sephora.com!
And if the thought “Okay, cool, but why do we really care?” is breezing through your mind... allow us to share the new good-karma-spreading reality of getting (and giving) back to our roots: This isn’t just a win for our brand, its a win for our environment.
As of 2020, we’ve partnered with 1% For The Planet to donate 1% of all revenue to the Grand Teton National Park Foundation, as a sponsor of their #WildTreasures initiative.
This supports the flora, fauna, and foliage of our local Grand Teton National Park–which is a stone’s throw from where we ethically harvest our ingredients. (More on that to come.) Thanks to Sephora’s ever-expanding reach, we hold even greater potential to create valuable change in more than just the skin care sphere.
“As a small brand with only one year in the marketplace, it is a huge honor to be selected as a part of the Sephora clean beauty assortment,” shares Alpyn Beauty founder Kendra Kolb Butler. “Entering this wider platform allows us to share both our values and our wildcrafted ingredients with an even bigger audience. We are so proud that consumers have responded to our products and brand story in a way that has caught the attention of an industry powerhouse like Sephora.” It’s truly an eco-opportunity with every purchase.
Stay tuned as we roll out more #WildTreasures updates to warm your hearts.