Alpyn's F-Words: FLORA

The freakin’ fabulous f-words we love.

flora [flohr-uh]: noun.

The native species of plants that grow here in Jackson Hole.

They’re found in our PlantGenius complex, and everything we make. We wildcraft our local herbs and botanicals—from dandelion leaf, white willow, uva ursi and huckleberry to arnica, calendula, chamomile and sage— from the mountains, meadows, and forests that surround us. They grow in the region’s magical pink alpenglow light, adapting through the seasons to survive, and flourish on their own. Our sustainably harvested plants have fought hard to get here. Just think what they can do for your skin!