This V-day, we’re sending a virtual beam of glowing, soft pink light. 

In Italy, they romance it as “Enrosadira,” and in our hometown of Jackson Hole, it’s the optical phenomenon that inspires us: Alpenglow (aka #Alpynglow) 

“You feel like a Disney princess when you stand in it,” our founder Kendra Kolb Butler explains. “When we are wildcrafting, the pink light signals that it's time for us all to take a break and go home.”

On Valentine’s Day we celebrate Mother Nature’s visual signal to sign off, bundle up, and chill out.