Beyond clean. The earth is facing an environmental crisis and we must all do better to be more sustainable—we’re on a mission to change the beauty landscape, and the earth, for the better. That’s why we’re thrilled to announce our latest badge of honor, one of Sephora’s Clean + Planet Positive brands.

Here’s what it means when you see the Clean + Planet Positive Seal:

• Clean Ingredients
• We believe in potent plant power. Our products are formulated without any questionable ingredients.
• Climate Commitment
• We’re Certified Plastic Neutral in partnership with rePurpose. For every piece of plastic we put into the world, we commit to taking some out.
• Sustainable Sourcing
• We responsibly harvest wild plants in the mountains, meadows, forests and valleys in Jackson Hole, Wyoming.
• Responsible Packaging
• We use recyclable glass, FSC-certified paper, vegetable-based inks and our cartons are made of 100% recycled paper content.
• Environmental Giving
• In part due to Alpyn’s contribution to the Grand Teton National Park Foundation nearly 900 acres have been restored.