July 22, 2021
We’ve been awarded Sephora’s NEW Planet Positive Seal!
Beyond clean. The earth is facing an environmental crisis and we must all do better to be more sustainable—we’re on a mission to change the beauty landscape, and the earth, for the better. That’s why we’re thrilled to announce our latest badge of honor, one of Sephora’s Clean + Planet Positive brands.
Here’s what it means when you see the Clean + Planet Positive Seal:
- Clean Ingredients
- We believe in potent plant power. Our products are formulated without any questionable ingredients.
- Climate Commitment
- We’re Certified Plastic Neutral in partnership with rePurpose. For every piece of plastic we put into the world, we commit to taking some out.
- Sustainable Sourcing
- We responsibly harvest wild plants in the mountains, meadows, forests and valleys in Jackson Hole, Wyoming.
- Responsible Packaging
- We use recyclable glass, FSC-certified paper, vegetable-based inks and our cartons are made of 100% recycled paper content.
- Environmental Giving
- In part due to Alpyn’s contribution to the Grand Teton National Park Foundation nearly 900 acres have been restored.
Learn More