We’ve been awarded Sephora’s NEW Planet Positive Seal!

Sephora Planet Positive

Beyond clean. The earth is facing an environmental crisis and we must all do better to be more sustainable—we’re on a mission to change the beauty landscape, and the earth, for the better. That’s why we’re thrilled to announce our latest badge of honor, one of Sephora’s Clean + Planet Positive brands.

Here’s what it means when you see the Clean + Planet Positive Seal:

  • Clean Ingredients
    • We believe in potent plant power. Our products are formulated without any questionable ingredients.
  • Climate Commitment
    • We’re Certified Plastic Neutral in partnership with rePurpose. For every piece of plastic we put into the world, we commit to taking some out.
  • Sustainable Sourcing
    • We responsibly harvest wild plants in the mountains, meadows, forests and valleys in Jackson Hole, Wyoming.
  • Responsible Packaging
    • We use recyclable glass, FSC-certified paper, vegetable-based inks and our cartons are made of 100% recycled paper content.
  • Environmental Giving
    • In part due to Alpyn’s contribution to the Grand Teton National Park Foundation nearly 900 acres have been restored.


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