Wildcrafting is the practice of harvesting plants from their natural, or wild, habitat. When done sustainably and with respect, only the fruit, flowers or branches are carefully removed, and the living plant is left healthy and intact.

Our wildcrafted ingredient complex, PlantGenius® is packed with the hardest-working, most resilient plants in the natural world: botanicals that have been conditioned over thousands of years to survive in an unforgiving climate. They’ve found a way to adapt, and flourish, in high altitude with low humidity, little oxygen, intense sun, harsh wind, and heavy snowfall. Our extracts and actives are naturally supercharged with potent plant power.

At Alpyn, we take the magic of the mountains and put it into everything we do. It’s where we live, it’s where we work, it’s what we bring to you. The meadows, fields and valleys around Jackson Hole are our office and our laboratory.