Alpyn Beauty is the first prestige beauty company to partner with rePurpose Global to fund the collection, processing, and reuse of an equivalent amount of ocean-bound plastic waste to its footprint. By making this bold commitment, every Alpyn Beauty purchase will now carry a Net Zero Plastic Footprint.
As a prominent player in the sustainable beauty space, we recognize the grave threat that plastic pollution poses to the future of our planet and is taking further action against this waste epidemic. A percentage of every product purchase will be donated to plastic reduction efforts, enabling the removal of low-value plastic waste otherwise landfilled, burned, or flushed into the oceans every year. "We've made steps to remain a sustainable, earth-friendly brand since day one, so this partnership was a natural evolution for us. The amount of plastic waste that goes into the environment daily is devastating, and we believe this is a step in the right direction," says Alpyn Beauty Founder Kendra Kolb Butler. "While Alpyn uses 100% recycled glass bottles and jars, we have yet to find a suitable alternative to the plastic caps and pumps that help deliver and preserve our wildcrafted formulas. Therefore, we are excited to launch this new initiative with rePurpose to celebrate a plastic-free July—and beyond."
Read more from WWD: Alpyn Beauty Pledges Plastic Neutrality, Partners with rePurpose.