Welcome to #InsideAlpyn, where we break down what’s powering the products that, as a young brand with about a year in the game, are already being deemed cult classics. For our first installment, the spotlight falls upon our multitasking PlantGenius Creamy Bubbling Cleanser with Fruit Enzymes & AHAs. We want to use this as an opportunity to dig a bit deeper into the ingredients that make the formula so unique.
Instead of going the old-school route of harsh abrasives that can often damage skin with micro-tears and over-drying, we created a complex of fruit enzymes and AHA’s that have the ability to smooth texture and brighten complexions. Combined with natural humectants (read: moisture-gripping ingredients), blackheads and clogged pores are dissolved with a gentle formula that doesn’t strip the skin’s protective moisture barrier.
BONUS: For those that love a multitasking hero product, the hydrating cream-to-bubbles texture can even be worn as a mask before suds-ing away with water to help its secret recipe further slip past surface dirt and oil to fight surface bacteria and work its magic.
Below, a one-minute breakdown of our PlantGenius Creamy Bubbling Cleanser’s star players:
Papaya & Pomegranate Fruit Enzymes = Gentle Enzymatic Exfoliators
The fruit enzymes of pomegranate and papaya are rich in antioxidants, help to reduce surface bacteria, and naturally promote exfoliation to reveal a healthy complexion.
Papain enzyme (found in papayas) helps promote exfoliation by digesting keratin proteins that cling to dead skin cells, while Pomegranates are packed with skin-protecting antioxidants. They surprisingly hold two to three times the amount of antioxidant activity as green tea and red wine, historically touted as leaders in their categories.
Glycolic & Lactic Acid = AHA’s (Alpha Hydroxy Acids)
AHA’s help to speed up cell turnover without scrubbing and scraping delicate skin. Instead, Glycolic and Lactic acids deliver a powerful combo that creates a one-two-punch for dull cells that have a tendency to overstay their welcome.
When combined, these delicate acids are able to gently loosen the “glue” that holds dead skin cells together, clearing a path to the healthier cells beneath. This can result in a visibly smoother and brighter complexion.
Together, these gentle AHA’s blended with Pomegranate and Papaya fruit extract’s enzymatic forces help our PlantGenius Creamy Bubbling Cleanser sweep away surface impurities and dead cells. Ultimately, and with regular use, this has the power to refine congested pores for refreshed, glowing skin.
Here’s to a visibly brighter future.