Press
Highlights

"Wildcrafted in Wyoming"

Meet the Powerful Natural Skin-Care
Line That’s Making “Wildcrafted in Wyoming” a Thing

November 2019

“Look better tomorrow than you did today.”


Calming Midnight Mask with Melatonin & Wild Dandelion

October 2019

"It lightens, brights, reflects and moisturizes—it’s magic!"


PlantGenius® Line-Filling Eye Balm

October 2019

The Best Serums to Help You Recover From Summer Sun Exposure & Prep for Winter


PlantGenius® Survival Serum

October 2019

This bakuchiol beauty, which melts into skin and leaves a velvety finish, is fabulous premakeup. 


PlantGenius® Melt Moisturizer

October 2019

Allure names Alpyn Beauty's PlantGenius Survival Serum as one of the "36 Most Exciting Beauty Products To Try in 2019."


PlantGenius® Survival Serum

October 2019

"Alpyn Beauty has landed several new distribution deals, beginning October 2019."


PlantGenius® Melt Moisturizer

September 2019

Taraji P. Henson uses our Line-Filling Eye Balm for her Emmy's skin prep.


PlantGenius® Line-Filling Eye Balm

September 2019

The Coolest Clean and Green Skincare Brands of 2019


September 2019

A Top Dermatologist on the Key to Aging Gracefully


PlantGenius® Melt Moisturizer

September 2019

Ashunta Sheriff-Kendricks calls our Eye Balm "epic."


PlantGenius® Line-Filling Eye Balm

September 2019

This Natural Alternative to Retinol Is Actually Better Than the Real Thing


PlantGenius® Melt Moisturizer

September 2019

"Vitamin C to brighten, algae to tighten and mica to blur imperfections"


PlantGenius® Line-Filling Eye Balm

August 2019

What Products Can You Use to Add Bakuchiol To Your Skincare Routine?


PlantGenius® Melt Moisturizer

August 2019

"This botanical-based-collagen-boosting eye cream has a cushiony texture that fills in lines instantly."


PlantGenius® Line-Filling Eye Balm

August 2019

6 Steps to Glowing Skin Featuring Melt Moisturizer


PlantGenius® Melt Moisturizer

August 2019

Exactly as its name suggests, this velvety moisturizer melts right into your skin without any greasy residue, working to stimulate collagen production and reduce the appearance of fine lines. 


PlantGenius® Melt Moisturizer

June 2019

QVC and HSN join the ranks of clean beauty with their own seal to designate the category, featuring Alpyn Beauty


PlantGenius® Melt Moisturizer

June 2019

"I wait for my skin to cool down before topping it with Alpyn Beauty Survival Serum."

-Melissa Gelula, Co-Founder of Well+Good


PlantGenius® Survival Serum

May 2019

"Alpyn Beauty uses a complex made with plants from the mountains of Wyoming."


PlantGenius® Survival Serum

April 2019

"A deliciously light citrus fragrance makes it a pleasure to use every morning and evening."


PlantGenius® Creamy Bubbling Cleanser

April 2019

Line-Filling Eye Balm named 'Best Eye Cream in Byrdie's Eco-Beauty Awards.


PlantGenius® Line-Filling Eye Balm

April 2019

"Even If You Love Pepperoni Pizza, These Vegan Skincare Formulas Should Be on Your Radar"


PlantGenius® Melt Moisturizer

April 2019

It’s packed with daily essential antioxidants and has a gentle trio of exfoliants to continually boost skin’s natural turnover for added glow.


PlantGenius® Survival Serum

April 2019

"Plant-powerd botanicals are about to push your skin to the next level."


PlantGenius® Melt Moisturizer

March 2019

All of Your Retinol Questions, Answered. How do you avoid the redness and peeling? Can you use it if you’re in the sun? And more.


PlantGenius® Melt Moisturizer

March 2019

22 Best Vitamin C Serums Of All Time


PlantGenius® Survival Serum

March 2019

"18 New Beauty Launches Our Editors Are Marveling Over This March"


PlantGenius® Survival Serum

February 2019

'WILD' Skin Care is an Emerging Trend Seeking to Clarify the Beauty Category


PlantGenius® Melt Moisturizer

February 2019

A (Former) Big-Beauty Executive on Wild-Crafting Skin Cream at 10,000 Feet


PlantGenius® Melt Moisturizer

February 2019

Everything You Need to Know to Plan a Trip to Jackson Hole


February 2019

Of All The Products We Tried In January, These Were The Best


PlantGenius® Creamy Bubbling Cleanser

February 2019

How To Keep Your Skin Moisturized For The Rest Of Winter


PlantGenius® Melt Moisturizer

January 2019

The 36 Most Exciting Beauty Products to Try in 2019


PlantGenius® Survival Serum

January 2019

5 Innovative New Beauty Products Missing From Your Daily Routine


PlantGenius® Line-Filling Eye Balm

January 2019

Solve Every One of Your Face’s Problems at Once


PlantGenius® Melt Moisturizer

January 2019

“This retinol-like functioning compound is shown to exhibit similar topical skincare benefits of retinol without the harshness, dryness, or irritation”


PlantGenius® Line-Filling Eye Balm

January 2019

How to Banish Tired Skin—Including Telltale Puffy Eyes


PlantGenius® Line-Filling Eye Balm

January 2019

6 Hydrating Serums That Will Make People Ask How Much Water You Drink


PlantGenius® Survival Serum

January 2019

"Alpyn Beauty was one of my favorite discoveries in 2018 and their PlantGenius Creamy Bubbling Cleanser is so good!"


PlantGenius® Creamy Bubbling Cleanser

January 2019

"Putting it to the test in harsh, high-and-dry mountain conditions, Purist editors found sweet relief: skin stayed soft, pliable, and bright all day long"


PlantGenius® Melt Moisturizer

December 2018

“One of the newest, clean beauty brands inspired by wildcrafted botanicals in Jackson Hole, Wyoming”


December 2018

“The Best New Skincare Products of December 2018”


PlantGenius® Survival Serum

December 2018

Meet the “RETIN-ALTS”: A New Breed of Plant-Based Skin Care that's Irritation Free


PlantGenius® Melt Moisturizer

December 2018

"It feels nourishing to the skin and I wake up with bright and dewy skin in the morning."


PlantGenius® Creamy Bubbling Cleanser

December 2018

How to Keep Your Skin Moisturized for the Rest of Winter


PlantGenius® Melt Moisturizer

December 2018

Wild crafting is trending!


PlantGenius® Line-Filling Eye Balm

December 2018

Bakuchiol is the Retional Alternative Delivering Mirror-Finish Skin, Minus the Burn


PlantGenius® Melt Moisturizer

November 2018

7 Wildcrafted Beauty Brands To Get To Know


PlantGenius® Melt Moisturizer

November 2018

These Are The Best Gentle Natural-ish Retinoids (And Alternatives) For Every Skin Type


PlantGenius® Melt Moisturizer

November 2018

Anti-aging Skincare Roundup


PlantGenius® Line-Filling Eye Balm

October 2018

“Brands like Alpyn Beauty, Tata Harper and Marie Veronique are just a few examples of non-toxic game changers.”


PlantGenius® Melt Moisturizer

October 2018

14 Best Fall Face Moisturizers To Keep Your Skin Hydrated All Season


PlantGenius® Melt Moisturizer

October 2018

10 Skin-Care Products with Bakuchiol, aka the New Plant-Based Retinol Alternative


PlantGenius® Melt Moisturizer

October 2018

"This moisturizer has pretty much everything you could want in a skin-care product."


PlantGenius® Melt Moisturizer

October 2018

Skin In The Game: The latest launches from female founded skin-care brands and what to expect in the year ahead.


PlantGenius® Line-Filling Eye Balm

October 2018

"These naturally supercharged botanicals have been conditioned for thousands of years to survive in an unforgiving and harsh environment."


PlantGenius® Line-Filling Eye Balm

October 2018

2018 Best Beauty & Wellness Gifts


PlantGenius® Melt Moisturizer

September 2018

"Do what you love, follow your heart, and you will always find a way. Life is short."


PlantGenius® Line-Filling Eye Balm

September 2018

The Newest Clean Product Launches at Credo Beauty


PlantGenius® Creamy Bubbling Cleanser

September 2018

It solves the where-did-my-moisturizer-disappear-to problem instantly, leaving lasting, skin-coddling hydration in its place.


PlantGenius® Melt Moisturizer

September 2018

"Wildcrafted plants are the Olympians of plants."


PlantGenius® Creamy Bubbling Cleanser

August 2018

Best Buds-Plant Based, Active Blooms in Skincare


PlantGenius® Melt Moisturizer

August 2018

“Alpyn Beauty is really going to breathe new life into the natural beauty category as we know it"


August 2018

"My whole concept looks to plants that are native. They find a way to survive the same conditions that our skin has to deal with."


PlantGenius® Creamy Bubbling Cleanser