Press
Highlights

"Wildcrafted in Wyoming"

Meet the Powerful Natural Skin-Care
Line That’s Making “Wildcrafted in Wyoming” a Thing

New Beauty

Summer 2019

"I wait for my skin to cool down before topping it with Alpyn Beauty Survival Serum."

-Melissa Gelula, Co-Founder of Well+Good


PlantGenius Survival Serum

NewBeauty.com

April 2019

"A deliciously light citrus fragrance makes it a pleasure to use every morning and evening."


PlantGenius Creamy Bubbling Cleanser

Byrdie.com

April 2019

"feel-good eye cream that checks all the boxes (bouncy, fast-absorbing, fills lines, et al)"


PlantGenius Line-Filling Eye Balm

Spotlyte

April 2019

"Even If You Love Pepperoni Pizza, These Vegan Skincare Formulas Should Be on Your Radar"


PlantGenius Melt Moisturizer

Marie Claire

May 2019

"Alpyn Beauty uses a complex made with plants from the mountains of Wyoming."


PlantGenius Survival Serum

CultOfPretty.com

April 2019

It’s packed with daily essential antioxidants and has a gentle trio of exfoliants to continually boost skin’s natural turnover for added glow.


PlantGenius Survival Serum

Shape Magazine

April 2019

"Plant-powerd botanicals are about to push your skin to the next level."


PlantGenius Melt Moisturizer

New York Times

March 2019

All of Your Retinol Questions, Answered. How do you avoid the redness and peeling? Can you use it if you’re in the sun? And more.


PlantGenius Melt Moisturizer

Good Morning America

December 2018

“One of the newest, clean beauty brands inspired by wildcrafted botanicals in Jackson Hole, Wyoming”


Goop

February 2019

A (Former) Big-Beauty Executive on Wild-Crafting Skin Cream at 10,000 Feet


PlantGenius Melt Moisturizer

Allure

December 2018

“The Best New Skincare Products of December 2018”


PlantGenius Survival Serum

Spotlyte

March 2019

"18 New Beauty Launches Our Editors Are Marveling Over This March"


PlantGenius Survival Serum

Fashionista

February 2019

'WILD' Skin Care is an Emerging Trend Seeking to Clarify the Beauty Category


PlantGenius Melt Moisturizer

Your Tango

March 2019

22 Best Vitamin C Serums Of All Time


PlantGenius Survival Serum

Allure

January 2019

The 36 Most Exciting Beauty Products to Try in 2019


PlantGenius Survival Serum

Bloomberg

January 2019

Solve Every One of Your Face’s Problems at Once


PlantGenius Melt Moisturizer

Domino

January 2019

“This retinol-like functioning compound is shown to exhibit similar topical skincare benefits of retinol without the harshness, dryness, or irritation”


PlantGenius Line-Filling Eye Balm

Forbes

January 2019

5 Innovative New Beauty Products Missing From Your Daily Routine


PlantGenius Line-Filling Eye Balm

Byrdie

February 2019

Of All The Products We Tried In January, These Were The Best


PlantGenius Creamy Bubbling Cleanser

Goop

February 2019

Everything You Need to Know to Plan a Trip to Jackson Hole


Well + Good

December 2018

Meet the “RETIN-ALTS”: A New Breed of Plant-Based Skin Care that's Irritation Free


PlantGenius Melt Moisturizer

Real Simple

January 2019

How to Banish Tired Skin—Including Telltale Puffy Eyes


PlantGenius Line-Filling Eye Balm

Health Magazine

December 2018

How to Keep Your Skin Moisturized for the Rest of Winter


PlantGenius Melt Moisturizer

Refinery 29

January 2019

6 Hydrating Serums That Will Make People Ask How Much Water You Drink


PlantGenius Survival Serum

Eco Chic Beauty

January 2019

"Alpyn Beauty was one of my favorite discoveries in 2018 and their PlantGenius Creamy Bubbling Cleanser is so good!"


PlantGenius Creamy Bubbling Cleanser

The Purist Online

January 2019

"Putting it to the test in harsh, high-and-dry mountain conditions, Purist editors found sweet relief: skin stayed soft, pliable, and bright all day long"


PlantGenius Melt Moisturizer

Well + Good

December 2018

Bakuchiol is the Retional Alternative Delivering Mirror-Finish Skin, Minus the Burn


PlantGenius Melt Moisturizer

Health Magazine

December 2018

Wild crafting is trending!


PlantGenius Line-Filling Eye Balm

NewBeauty

October 2018

“Brands like Alpyn Beauty, Tata Harper and Marie Veronique are just a few examples of non-toxic game changers.”


PlantGenius Melt Moisturizer

Skin Whims

December 2018

"It feels nourishing to the skin and I wake up with bright and dewy skin in the morning."


PlantGenius Creamy Bubbling Cleanser

Time.com

February 2019

How To Keep Your Skin Moisturized For The Rest Of Winter


PlantGenius Melt Moisturizer

Jackson Hole News and Guide

August 2018

“Alpyn Beauty is really going to breathe new life into the natural beauty category as we know it"


Women's Health

August 2018

Best Buds-Plant Based, Active Blooms in Skincare


PlantGenius Melt Moisturizer

Beauty Matter

September 2018

"Do what you love, follow your heart, and you will always find a way. Life is short."


PlantGenius Line-Filling Eye Balm

Style Caster

September 2018

The Newest Clean Product Launches at Credo Beauty


PlantGenius Creamy Bubbling Cleanser

The Zoe Report

October 2018

14 Best Fall Face Moisturizers To Keep Your Skin Hydrated All Season


PlantGenius Melt Moisturizer

Nylon

November 2018

7 Wildcrafted Beauty Brands To Get To Know


PlantGenius Melt Moisturizer

MindBodyGreen.com

November 2018

These Are The Best Gentle Natural-ish Retinoids (And Alternatives) For Every Skin Type


PlantGenius Melt Moisturizer

US Weekly

November 2018

Anti-aging Skincare Roundup


PlantGenius Line-Filling Eye Balm

Allure

October 2018

10 Skin-Care Products with Bakuchiol, aka the New Plant-Based Retinol Alternative


PlantGenius Melt Moisturizer

Domino

September 2018

"Wildcrafted plants are the Olympians of plants."


PlantGenius Creamy Bubbling Cleanser

The Coveteur

October 2018

"This moisturizer has pretty much everything you could want in a skin-care product."


PlantGenius Melt Moisturizer

Goop

September 2018

It solves the where-did-my-moisturizer-disappear-to problem instantly, leaving lasting, skin-coddling hydration in its place.


PlantGenius Melt Moisturizer

Women's Wear Daily

October 2018

Skin In The Game: The latest launches from female founded skin-care brands and what to expect in the year ahead.


PlantGenius Line-Filling Eye Balm

Eco Chic Beauty

October 2018

"These naturally supercharged botanicals have been conditioned for thousands of years to survive in an unforgiving and harsh environment."


PlantGenius Line-Filling Eye Balm

Finding The Silver Linings

October 2018

2018 Best Beauty & Wellness Gifts


PlantGenius Melt Moisturizer

Beauty Independent

August 2018

"My whole concept looks to plants that are native. They find a way to survive the same conditions that our skin has to deal with."


PlantGenius Creamy Bubbling Cleanser