Press
Highlights

“Wildcrafted in Wyoming”

Meet the Powerful Natural Skin Care
That’s Making “Wildcrafted in Wyoming” a Thing


Finding Inspiration podcast

Listen to Alpyn Beauty Founder Kendra Kolb Butler, on the She Made It podcast with Elle Zimmerman

April 2020

Alpyn Beauty...is calling on their social media followers to nominate friends or family in the health-care field to receive free products. 


March 2020

The Best Serum

I just love this line for how it source its products—wild-harvested botanicals—but also for how it performs.


PlantGenius® Survival Serum Glamour Beauty Award

March 2020

Alpyn Beauty's products are created with skin-soothing wild arnica, chamomile, borage and sage grown 6,237 feet above sea level.


PlantGenius® Melt Moisturizer

March 2020

These are the best new skincare products sprouting up at Sephora this spring.


PlantGenius® Line-Filling Eye Balm

March 2020

Skin is more receptive to certain ingredients depending on the time of day. Here's how to maximize your a.m. and p.m. routines.


Calming Midnight Mask with Melatonin & Wild Dandelion

March 2020

She thought to herself: "If these plants can thrive and flourish in this harsh climate, at such high elevation, applying them to skin must work wonders.”


March 2020

... a seal-it-all-in overnight moisturizing mask that you can wear alone or over other moisturizers or treatment products.


Calming Midnight Mask with Melatonin & Wild Dandelion

February 2020

Alpyn Beauty Is Available At Sephora & It Marks a Major Expansion For The Emerging Sustainable Brand.


February 2020

The new Alpyn Beauty PlantGenius Brightening Survival Serum has already earned 4.8 stars from Sephora shoppers ( 98 percent would recommend this product to others).


PlantGenius® Survival Serum

February 2020

When you feel like your skin needs a little extra care but you don’t want to pile on a ton of moisturizers or serums, this mask is a great option. 


Calming Midnight Mask with Melatonin & Wild Dandelion

January 2020

"For a multitasking moisturizer, this formula from Alpyn Beauty can be used in the morning, as a makeup primer, and at night. As its name suggests, the luxurious cream melts right into the skin without feeling greasy, leaving behind a velvety finish behind that feels great on its own or layered on top of a serum."


PlantGenius® Melt Moisturizer

January 2020

"Keeps your skin really moist, which is great when I’m traveling or drinking alcohol and getting dehydrated. I like to use a little bit in the morning, and before I get on a plane, I do a nice extra layer to protect my skin."


PlantGenius® Melt Moisturizer

January 2020

"This instant hit overnight mask, which sold out just 48 hours after launch, contains both bakuchiol and melatonin—plus hydrating squalane and soothing arnica."


Calming Midnight Mask with Melatonin & Wild Dandelion

January 2020

"Have you heard of bakuchiol? TL;DR: It’s nature’s answer to retinol." 


PlantGenius® Melt Moisturizer

January 2020

"The Jackson Hole-based brand's natural botanical skincare products have Goop's seal of approval."


January 2020

O Magazine lists our Calming Midnight Mask as one of the best products to use at bedtime for optimal skin rest and regeneration. 


Calming Midnight Mask with Melatonin & Wild Dandelion

December 2019

"I like to bring it with me on long flights—it's like an insurance policy I'll step off the plane with dewy skin."


Calming Midnight Mask with Melatonin & Wild Dandelion

December 2019

Alpyn's Overnight Mask Sells Out in 48 Hours 


Calming Midnight Mask with Melatonin & Wild Dandelion

December 2019

Glam.com names Midnight Mask one of the best new products to try this Winter. 


Calming Midnight Mask with Melatonin & Wild Dandelion

November 2019

"This expertly formulated natural mask will blow you away with how effective the botanicals are."


Calming Midnight Mask with Melatonin & Wild Dandelion

November 2019

Our Calming Midnight masked named one of People's Best New Beauty Products of 2019. 


Calming Midnight Mask with Melatonin & Wild Dandelion

November 2019

Beauty Brands with Sustainable Packaging 


Calming Midnight Mask with Melatonin & Wild Dandelion

November 2019

Goop names our Calming Midnight Mask as one of the best Holiday Gifts Under $100. 


Calming Midnight Mask with Melatonin & Wild Dandelion

November 2019

“Look better tomorrow than you did today.”


Calming Midnight Mask with Melatonin & Wild Dandelion

November 2019

Melatonin & Wild Dandelions for your skin? We think so...and so does ZoeReport


Calming Midnight Mask with Melatonin & Wild Dandelion

November 2019

Apply Calming Midnight Mask for "a dewy, thoroughly detoxified glow."


Calming Midnight Mask with Melatonin & Wild Dandelion Calming Midnight Mask

October 2019

40 Over 40: Indie Beauty Brand Founders Breaking Age Barriers


Kendra Kolb Butler

October 2019

The best skin serum to buy if you can only get one. 


PlantGenius® Survival Serum

October 2019

This bakuchiol beauty, which melts into skin and leaves a velvety finish, is fabulous premakeup. 


PlantGenius® Melt Moisturizer Melt Moisturizer

October 2019

Allure names Alpyn Beauty's PlantGenius Survival Serum as one of the "36 Most Exciting Beauty Products To Try in 2019."


PlantGenius® Survival Serum

October 2019

"Alpyn Beauty has landed several new distribution deals, beginning October 2019."


PlantGenius® Melt Moisturizer

September 2019

Taraji P. Henson uses our Line-Filling Eye Balm for her Emmy's skin prep.


PlantGenius® Line-Filling Eye Balm

September 2019

The Coolest Clean and Green Skincare Brands of 2019


September 2019

A Top Dermatologist on the Key to Aging Gracefully


PlantGenius® Melt Moisturizer Melt Moisturizer model

September 2019

Ashunta Sheriff-Kendricks calls our Eye Balm "epic."


PlantGenius® Line-Filling Eye Balm

September 2019

"Vitamin C to brighten, algae to tighten and mica to blur imperfections"


PlantGenius® Line-Filling Eye Balm

August 2019

"This botanical-based-collagen-boosting eye cream has a cushiony texture that fills in lines instantly."


PlantGenius® Line-Filling Eye Balm

August 2019

6 Steps to Glowing Skin Featuring Melt Moisturizer


PlantGenius® Melt Moisturizer

June 2019

QVC and HSN join the ranks of clean beauty with their own seal to designate the category, featuring Alpyn Beauty


PlantGenius® Melt Moisturizer plant-based beauty ingredients

June 2019

"I wait for my skin to cool down before topping it with Alpyn Beauty Survival Serum."

-Melissa Gelula, Co-Founder of Well+Good


PlantGenius® Survival Serum The Well Wisher

May 2019

"Alpyn Beauty uses a complex made with plants from the mountains of Wyoming."


PlantGenius® Survival Serum Vegan skin care

April 2019

Line-Filling Eye Balm named 'Best Eye Cream in Byrdie's Eco-Beauty Awards.


PlantGenius® Line-Filling Eye Balm Alpyn Eye Balm

April 2019

It’s packed with daily essential antioxidants and has a gentle trio of exfoliants to continually boost skin’s natural turnover for added glow.


PlantGenius® Survival Serum Alpyn Survival Skin Serum

April 2019

"Plant-powerd botanicals are about to push your skin to the next level."


PlantGenius® Melt Moisturizer Beauty Gone Wild

March 2019

All of Your Retinol Questions, Answered. How do you avoid the redness and peeling? Can you use it if you’re in the sun? And more.


PlantGenius® Melt Moisturizer press image of woman

March 2019

"18 New Beauty Launches Our Editors Are Marveling Over This March"


PlantGenius® Survival Serum

February 2019

'WILD' Skin Care is an Emerging Trend Seeking to Clarify the Beauty Category


PlantGenius® Melt Moisturizer

February 2019

A (Former) Big-Beauty Executive on Wild-Crafting Skin Cream at 10,000 Feet


PlantGenius® Melt Moisturizer Kendra Kolb Butler

February 2019

Everything You Need to Know to Plan a Trip to Jackson Hole


Jackson Hole Ski Resort

February 2019

Of All The Products We Tried In January, These Were The Best


PlantGenius® Creamy Bubbling Cleanser

February 2019

How To Keep Your Skin Moisturized For The Rest Of Winter


PlantGenius® Melt Moisturizer

January 2019

The 36 Most Exciting Beauty Products to Try in 2019


PlantGenius® Survival Serum

January 2019

5 Innovative New Beauty Products Missing From Your Daily Routine


PlantGenius® Line-Filling Eye Balm

January 2019

Solve Every One of Your Face’s Problems at Once


PlantGenius® Melt Moisturizer Alpyn and other skin care products

January 2019

“This retinol-like functioning compound is shown to exhibit similar topical skincare benefits of retinol without the harshness, dryness, or irritation”


PlantGenius® Line-Filling Eye Balm

January 2019

How to Banish Tired Skin—Including Telltale Puffy Eyes


PlantGenius® Line-Filling Eye Balm Eye Balm and natural ingredients

January 2019

6 Hydrating Serums That Will Make People Ask How Much Water You Drink


PlantGenius® Survival Serum Survival Face Serum

January 2019

"Alpyn Beauty was one of my favorite discoveries in 2018 and their PlantGenius Creamy Bubbling Cleanser is so good!"


PlantGenius® Creamy Bubbling Cleanser Eco Chic Beauty

December 2018

“One of the newest, clean beauty brands inspired by wildcrafted botanicals in Jackson Hole, Wyoming”


Good Morning America

December 2018

“The Best New Skincare Products of December 2018”


PlantGenius® Survival Serum Allure cover shot

December 2018

Meet the “RETIN-ALTS”: A New Breed of Plant-Based Skin Care that's Irritation Free


PlantGenius® Melt Moisturizer bakuchiol flower

December 2018

How to Keep Your Skin Moisturized for the Rest of Winter


PlantGenius® Melt Moisturizer Alpyn Melt Moisturizer

December 2018

Bakuchiol is the Retional Alternative Delivering Mirror-Finish Skin, Minus the Burn


PlantGenius® Melt Moisturizer

November 2018

7 Wildcrafted Beauty Brands To Get To Know


PlantGenius® Melt Moisturizer

November 2018

These Are The Best Gentle Natural-ish Retinoids (And Alternatives) For Every Skin Type


PlantGenius® Melt Moisturizer MindBodyGreen

November 2018

Anti-aging Skincare Roundup


PlantGenius® Line-Filling Eye Balm Us Weekly

October 2018

“Brands like Alpyn Beauty, Tata Harper and Marie Veronique are just a few examples of non-toxic game changers.”


PlantGenius® Melt Moisturizer

October 2018

14 Best Fall Face Moisturizers To Keep Your Skin Hydrated All Season


PlantGenius® Melt Moisturizer Alpyn Melt Moisturizer

October 2018

10 Skin-Care Products with Bakuchiol, aka the New Plant-Based Retinol Alternative


PlantGenius® Melt Moisturizer

October 2018

"This moisturizer has pretty much everything you could want in a skin-care product."


PlantGenius® Melt Moisturizer

October 2018

Skin In The Game: The latest launches from female founded skin-care brands and what to expect in the year ahead.


PlantGenius® Line-Filling Eye Balm

October 2018

"These naturally supercharged botanicals have been conditioned for thousands of years to survive in an unforgiving and harsh environment."


PlantGenius® Line-Filling Eye Balm

September 2018

"Do what you love, follow your heart, and you will always find a way. Life is short."


PlantGenius® Line-Filling Eye Balm

September 2018

The Newest Clean Product Launches at Credo Beauty


PlantGenius® Creamy Bubbling Cleanser

September 2018

It solves the where-did-my-moisturizer-disappear-to problem instantly, leaving lasting, skin-coddling hydration in its place.


PlantGenius® Melt Moisturizer

September 2018

"Wildcrafted plants are the Olympians of plants."


PlantGenius® Creamy Bubbling Cleanser Aplyn Beauty product image

August 2018

Best Buds-Plant Based, Active Blooms in Skincare


PlantGenius® Melt Moisturizer

August 2018

“Alpyn Beauty is really going to breathe new life into the natural beauty category as we know it"


Jackson Hole News & Guide

August 2018

"My whole concept looks to plants that are native. They find a way to survive the same conditions that our skin has to deal with."


PlantGenius® Creamy Bubbling Cleanser