Our Beliefs - Alpyn Beauty

Our Beliefs: End-to-End Sustainability
What we’re made of, what we believe in, and why

VIPs
Very Important Plants

We believe in potent plant power, with resilient wild plants sustainably harvested in the mountains, meadows, forests and valleys here in Jackson Hole, Wyoming.

Total Transparency

We don’t just stand behind the high-performance ingredients in our products, we’re proud of them. From wildcrafted plants to safe synthetic actives, check out our list of non-toxic superstars with help from the third-party database ClearForMe.

We break down the “what” and “why” behind our ingredients, so you don’t have to do the work.

Earth Day Every Day

The natural world outside is our office, our laboratory, and our sanctuary. It heals, it inspires. We love all plants; we love all animals—and here in Jackson Hole, we live with them. We are proud to contribute a portion of all sales to 1% for the Planet and to partner with our neighbor, Grand Teton National Park Foundation.

In part due to our contribution, over 900 acres of native sagebrush grassland, upon which Grand Teton wildlife depends on, have been restored.

Plastic is Not Fantastic

But the people at rePurpose are! We are proud to work with this incredible organization to achieve Plastic Neutral certification. For every piece of plastic we put into the world—which we have limited to as little as possible—we commit to taking some out, starting with plastic waste in the world’s oceans.

Footprints are Best
in the Snow

We are always looking for more ways to reduce our carbon footprint. Our cartons are made of 100% recycled paper content. We use recyclable glass, FSC-certified paper, and vegetable-based inks. We use as little plastic as possible. We formulate with natural ingredients and non-toxic synthetics that are as biodegradable as possible.