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Kendra Butler Wildcrafting

WWD: Kendra Kolb Butler Chats ‘Wild’ Beauty Journey


Before launching Alpyn Beauty, Kendra Kolb Butler worked in beauty marketing and public relations in New York City for brands like Dr. Dennis Gross and Clarins.

"I had no intentions of starting the skin car line," she said, "If anything, it was the furthest thing from my mind, because I'd been in the industry and knew how tough the road is."

After more than a decade in Manhattan, she craved "fresh air," so she left the city and drove West with her husband in a U-Haul, landing in Jackson, Wyo. — which they had once visited on a ski trip. A year ater she opened the town's only beauty shop at the time, Alpyn Beauty Bar, and the skin care brand, released in 2018, was born after Butler discovered that shoppers weren't able to find products that met the needs of living in Jackson...

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