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PR mentions

Alpyn’s Summer Crush: The Beauty Editors

Alpyn Beauty in Allure

As summer brings in a new season of headlines, we want to take a moment to give a tip of our hats and a shout from our hearts to the journalists and beauty editors that are putting in the work: We see you, we appreciate you, and we want the world to know how important you are to growing brands like us. 

Thanks to your diligent research, brilliant writing, and next-level skills for curating industry experts, we all benefit. The wealth of information delivered from dermatologists, professors, chemists, scientists, and your own first-hand experience is a gift that we look forward to as readers and depend on as small businesses. 

What’s more thrilling than winning an award?

What’s more satisfying than getting credit for hard work? 

What’s more fun than accepting pro compliments on big ideas?

Today, we celebrate the print, digital, and freelance indie editors that continue to make our dreams come true. Below, some highlights from our summer crushes that deserve a double spotlight: 


Glamour image

March 2020

Glamour Beauty Awards “The Best Sustainable Beauty Products of 2020” 

Featuring: The Best Serum Award Winner Alpyn Beauty PlantGenius® Survival Serum

“I just love this line for how it sources its products—wild-harvested botanicals—but also for how it performs. This serum was soothing but also had a brightening effect for me after a week of use.” —Bee Shapiro, New York Times columnist and founder of Ellis Brooklyn



PR image

April 2020 

“What Is "Wildcrafted" Skin Care? A Look at the New Naturals” by Paige Stables 

Featuring: Alpyn Beauty + founder Kendra Kolb Butler 


There is beauty all around us. Excuse the cliché, but we mean that literally: 

"I was sitting in my backyard [in Jackson Hole, Wyoming], and a forest of skin-care ingredients were growing everywhere — wild plants with big, Jurassic Park-sized leaves," says Kendra Kolb Butler, who recognized their potential after a career in marketing for skin-care brands like Clarins and Dr. Dennis Gross. She bottled these native plants to create Alpyn Beauty, a skin-care line that's sustainably sourced and "wildcrafted." That's a new term for the beauty industry, and it means exactly what you'd think: products made from wildflowers and other foraged plants.

"[Traditionally], natural ingredients can be subject to processing that dilutes their primary actives such as [antioxidants], but wild products are less mired in chemicals, and more likely to have full potential and efficacy," says Mona Gohara, an associate clinical professor of dermatology at the Yale School of Medicine. Some of the most commonly used are dandelions (to smooth), chamomile (to calm), and antioxidant-packed goji berries and sage.

"Farmed or cultivated [botanical] ingredients are managed by humans — often, using chemicals — to maximize growth potential, whereas these wild ingredients grow naturally. So they may be more nutrient-dense given there is no human interference until it's time to harvest them," explains cosmetic chemist Ron Robinson.



April 2020

“Mood Board: Mountain High” by Jennifer Goldstein Sullivan 

Featuring: Alpyn Beauty PlantGenius® Melt Moisturizer + Exclusive Sephora Packaging 

“I’m all about personal highs – which is why I’m a particular fan of mountain climbing. Nothing makes me happier than trekking up where the air is clear – especially in the spring, when the snow melts and the first wildflowers start to bloom. I’m not the only one to find inspiration at elevation, Alpyn Beauty’s products are created with skin-soothing wild arnica, chamomile, borage and sage grown 6,237 feet above sea level in the mountains of Jackson Hole, Wyoming.”



Huda Beauty feature

May 2020

“Amazing Serums That Will Make A Huge Difference To Your Skin” 

Featuring: For Dewy, Glass Skin, Alpyn Beauty PlantGenius® Survival Serum

“We’ve been wearing this serum religiously during lockdown as it leaves our skin looking dewy, healthy, and hella-radiant thanks to its powerful combination of skin-brightening ingredients. Vitamin C, bearberry leaf, and licorice root extract work to boost radiance while soothing sage, arnica, and chamomile calm inflammation. All the while, gentle exfoliants lactic, azelaic, and glycolic acid get to work to refine and smooth skin texture. This formula is a true overachiever!” -HB Team 

“How to Do The Prettiest No-Makeup Look Your Skin Will Love” 

Featuring: Alpyn Beauty PlantGenius® Survival Serum

“We’re obsessed with the PlantGenius Brightening Survival Serum, $68, by new clean beauty brand Alypyn skin care; why you wonder? Firstly, it contains amazing ingredients that are actually making a noticeable difference to our skin – like brightening vitamin C, and smoothing azelaic, glycolic, and lactic acids – secondly it contains a unique pearl base that illuminates your skin giving it a totally ethereal glow that looks natural yet so pretty.” -HB Team




June 2020 

“Multi-Masking Editor’s Picks” by Anneke Knot, Lisa DeSantis & Heather Muir 

Featuring: Alpyn Beauty Calming Midnight Mask with Melatonin & Wild Dandelion  

“Multi-Masking Need a little self care? Sleep is the body’s time to recharge and recover – skin included. Smooth this on your face as the last step of your bedtime routine, and wake up to a radiant complexion”

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